5 SEO Steps to Improve your Website Ranking
Search Engine Optimization(SEO) is a critical issue to increase your website ranking in search engines.Not all websites rank good in search engines.Only the websites with efficient SEO strategy take top positions in SERP(Search Engine Result Page) There are lots of tool available on the web that can be helpful in increasing page rank of your website. The following steps will help you to increase the quality and website ranking of your website.
The first 100-200 words on the website page are taken as most important by the search engines. All the keyword search based content should be written in this area. This does not mean that you cannot use keywords and keyword phrases throughout the page but you should not overdo it because Google can de-index your blog due to keyword spamming . For Google to get the optimum results body text should be approximately 400-800 words.
You should try to establish the keywords for which you should optimize your website by adding relevant keywords on pages by writing keyword Rich optimized content to the site content, it is time to figure out how you can get a high ranking in the search engines for that keyword Rich content.
Long Tail Search
When Google search the terms, the most popular search terms get a lot of traffic. Because they’re easy to find out about by using keyword databases. Due to increase popularity, they show up on the radar when you do your search.
Although, most of the search don’t fit into this convenient group of search terms that we can look them in the databases. In the real word, there are different ways to say one thing, and many people use them all. In fact, the most search terms make up less than 20% of the overall searches.
The Question is where the other 80% search queries goes, which is actually the “long tail” that refers to the other 80% of search queries, that don’t show up in the keyword databases. We can target them by using a lot different variations of our core terms, along with modifiers, when we write copy for our web pages.
Website Keyword Analysis
Keyword analysis is the process of scrutinizing prospective search keywords to select the right ones for the website. It is one of the stepping-stones to the success in the Web world. Finding the right word, helps you taste success. This process captures all the keyword phrases that are important and useful to your business, products, and services.
Keyword research is to identify the search terms that your potential clients will be using on the search engines. The second step focuses determination of the competitiveness of these keywords and start constructing the primary and secondary keywords and key phrases to target your customers.With the help of tools like Overture, Google Keyword Tools, and Word tracker, keyword analysis on search terms can be done.
If possible, try to use the core terms and top variations in the form of headings and sub headings like (H1, H2, H3…) on the page. It’s not an essential to add heading as a first thing on the page.
Along with the headings, you should also try to manage these same terms into the text of links on the page. This is usually a logical thing anyway, because you must have two URLs that you’re trying to get ranked for every search term (a first and second choice) so you can take care of this just by linking them to each other using keywords.
You do NOT need to add every keyword into links. Remember, the phrases you use in your writing can contain more than one variation of a search term.
Website Link Building
Link building is the process of careful selection of relevant websites of your own. This will increase the credibility, popularity and better search engine positioning of both parties according to the ranking criteria of different search engines. Link building is crucial part to your site’s rankings on the major search engines, and it’s another aspect of the SEO process that we will take care of on your behalf.
Link Building is simply exchange links with other websites in same industries. Link building has much important for increasing page rank of your website because each incoming link to your website acts like a referral and Search Engines love referrals. We have to ensure that we are exchanging links with the right type of websites, i.e. Good quality with a good Google PR.
Although different search engines have different criteria or algorithms to calculate the page rank of websites, popularity and relevancy are crucial. Some of the larger search engines, such as Google, will award your site a higher page ranking (PR) if you established link with popular sites. Think of it as a vote of confidence in your site.